Happy February Branded Bosses!
We are 4 days into this month and ummm… raise your hand if your like me and find yourself a bit behind in your planning and branding goals. Yep!!! Guess what? It’s okay! If your on my mailing list, then you know that I sent out a motivational letter last week. It’s a new thing I want to incorporate on Mondays. If you want to start the week off with some inspiration in your inbox, get on the list here.
Okay! So if your finding yourself a bit behind. I want you to take a pause. Take a deep breath in...and then let it all out. You feel that. It’s the sound of stress releasing and leaving your body boo. Now think about all the things you could have gotten done in January. I’ll give your 1 minute….and go!
(Take that full minute)
NOW LET THAT SUGAR HONEY ICE TEA GO!!!! It’s a new month and that means new opportunities to get things done. (Sips coffee and gets hype).
Last month I jumped right in with “Why you needed a brand,” and a few extra tips. This month I want to keep the energy going and focus on giving you a tips on finding your “IDEAL” clients; “RELATING” to your audience and lastly, “CREATING” content that will speak for itself and convey’s the value of your brand.
Let’s kick off the week with the how to’s, of attracting your ideal client.
One of the joys of being and independent boss is that you have control over who you want to work with, what projects you’re going to take on, and setting up a business system that works for you. However, sometimes when we are not clear in our branding we tend to attract all types of clientele that may not fit in line with our business. This is because we don’t know who we are talking to.
So how can we find ways to attract those clients that do the following; trust you as an expert, value your service/and or product/ invest in your business, and return to work with you again and again?
Before you start diving into who you want to work with, you have to know the core of your brand. Remember what your brand is, what it’s not, and the values. Need a refresh on this topic go read my blog on Creating a Brand Identity. Having this information will allow you to create a solid ideal client profile.
“Getting clear on who your ideal client is is one of the foundational pieces you will need for effectively conveying your brand messaging i.e marketing your business.”
WHAT EXACTLY IS AN IDEAL CLIENT?
It’s your dream client. It’s someone with the right characteristics that align with your branding mission. Your ideal client would be someone who values the work that your do. They understand the need for your service and trust in your process to see their vision brought to life.
As a female brand photographer. I aim to work with female entrepreneurs that seek lifestyle branded imagery - that shows their personality and highlights them as an expert in their field, as this is what Belle Imagery Portraits does.
However, it’s unrealistic to expect that every client you work with will have all the characteristics on your list, but they should have enough that makes you feel that you will click. Connection and chemistry are key to a working partnership. One the other hand. If you think a client is not a great fit for your business, it’s okay to not work with them. You want to make sure that you are able to provide your clients with the best service, meet their needs, and solve the problem. That is why they came to you. Nothing is more satisfying to a potential client than someone who gets them.
DEVELOP YOUR IDEAL CLIENT PROFILE
Once you have fully laid out the foundation of your brand, now it’s time to get descriptive on who matches it. More often than not, we tend to be our ideal client/audience. It’s only natural as your brand is just as much a part of you, as it is about the people you serve.
Here’s a sampling of questions to ask when figure out your ideal client profile:
Are they male or female?
How old are they?
What’s their personality like?
Are they married or status?
Do they have kids or pets?
Where do they live?
What are their hobbies?
What books or blogs do they read?
Where do they like to shop?
What do they do as a profession?
What industry do they work in?
What’s their yearly income?
What social media platforms do they prefer?
What are the top 3 concerns on their mind when they wake up in the morning?
You can stop there or, as I always suggest dig deeper. Think of questions that pertain to what you do and how you plan to help your clients. Be detailed down to what the eat, wear, spend their money on, etc.
The point is to make your marketing smooth and direct with the right language to the right people.
“The more you know the easier it will be to direct your messaging.”
Your ideal client has a challenge with something. She may struggle with showing up, or keeping up with her social media marketing, crafting her message, creating beautiful graphics for her website/social media that get people booking, or simply getting her business to grow.
Your services are the keys and answers to her business challenges. She’s waiting for someone to take her frustration away and change the trajectory of her business.
If you can talk to your ideal clients frustrations in your messaging. You will be able to grab their attention, work with more people you enjoy, and expand. All because you understand their needs and speak their language.
SO HOW DO YOU DO SO?
Examine your messaging on your website, social media platforms, and blogs (if you have one, which you should). Ask yourself this... “does everything match, am I clear in my messaging, and am I answering the questions I know my audience has.
This weeks Boss Social Freebie- Grab my 5 guided tips for developing a solid brand personality. This guide will help you further develop how you can attract and speak to your ideal clients.
Until next time Socials…